The Top 5 Ways to Let the Holidays Work for You

This time of year, with holiday carols playing in stores and kitchens everywhere baking up delicious once-a-year treats, are you wondering what you, as a small business owner should be doing to market yourself to current and potential clients? It can be easy to feel overwhelmed by the massive presence of retail bigwigs, and you might wonder if your relatively tiny voice in the sea of December retail advertising will make a difference. Here’s the truth: right now, your potential customers are keeping their eyes peeled for holiday promotions of all kinds. Their deal-seeking antennae are currently fine-tuned to businesses or products that can meet their needs, and now might be the perfect time to pique their interest and get them on board with your product and vision.

If you’ve been dragging your feet with promoting your business for the holidays, it’s not too late. We’ve got our top 5 effective, last-minute ideas for how to market your business for the holidays.

  1. Get some space

Renting office space in Scottsdale, AZ can allow you to host holiday meetings in a beautiful, professional setting with potential clients and with staff members. Also, with the holiday hubbub happening at your house, wouldn’t it be nice to take your business to a quiet, professional office space where you can spread out and concentrate on your vision and passion? Plus, you’d probably appreciate escaping the “Holly Jolly Christmas” soundtrack that seems to be on constant auto replay in your living room.

  1. Drip, drip, drip

Holiday email drip campaigns can fit nicely into the frenzied rush that happens during the last couple of weeks before Christmas. Adapting something like “The Twelve Days of Christmas” to fit your business, with offering a special promotion each day can create some buzz for your business. With the drip emails, be sure to keep them brief – if people open your email to see a long-winded and detailed novella, they’re likely to delete it, pronto. Another trick of the trade is to add a short-but-effective P.S. or two at the end. Why? Our brains usually remember the last thing we read.

  1. Let’s be friends

Consider partnering together with nearby businesses and ask them to stick coupons for your business in their holiday goodie bags, and do the same for them.

  1. Send cards, old-school

Mailing paper cards with a brief hand-written note can capture customers’ attention the way that no blast email card can. Thank your current clients, or attract new ones, with inserted coupons for special deals on your product.

  1. Plan for the future

And by “the future” we mean the universally slow months of January and February. Consider giving away gift cards for your business that can be redeemed after January 1st. And be ready with exciting new products, or twists on current products, for that time. Additionally, you can offer greater discounts for customers who refer friends to your business during these months.

It’s not too late to gain some holiday traffic for your small business.

Call Advantage Office Suites at 480-305-2000 now to discuss options available for renting office space in Scottsdale, AZ. We have many different options available for short-term or long-term office rentals. May your holidays be happy and profitable.

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